The new α NEX-3 and NEX-5 deliver true DSLR quality with its Exmor™ APS HD CMOS image sensor and HD movie recording in a stylish, easy-to-use, ultra-compact body
(Singapore, 11 May 2010) – Sony Electronics Asia Pacific today announced its first ultra-compact, interchangeable lens system digital cameras – the α NEX-3 and NEX-5. Featuring the world’s smallest and lightest interchangeable lens digital camera body , the NEX-3 and NEX-5 allows users to effortlessly capture stunning, DSLR quality photos with its new 14.2-megapixel ExmorTM APS HD CMOS image sensor and Full HD 1080i videos in AVCHD format with the NEX-5.
“As a leader in innovation, Sony developed this new line of α cameras so that anyone can easily capture DSLR quality images, regardless of whether they are seasoned or amateur photographers,” says Mr. Yosuke Aoki, General Manager, Digital Imaging Marketing Division, Sony Electronics Asia Pacific. “For photographers who are new to extensive manual controls on a camera, the NEX-3 and NEX-5 offer sleek form factor, as well as user-friendly settings such as Background Defocus Control and iAuto mode that allow them to capture professional photos effortlessly. For experienced photographers, the lightweight cameras offer serious DSLR performance in a camera that they can easily carry with them at all times.”
Unparalleled Image & Video Quality
Equipped with the latest ExmorTM APS HD CMOS image sensor and high speed BIONZ processor, the NEX-3 and NEX-5 deliver DSLR image quality and HD movie recording with richer tonal gradation and lower noise. The NEX-5 delivers Full HD 1080i movie recording in AVCHD format, while the NEX-3 records HD videos in MP4 format. The α cameras also offer higher ISO sensitivity of up to 12800, up to 14.2-megapixel resolution and defocusing to achieve beautiful images even in low light environments without having to use a tripod or flash.
Compact, Stylish & Intuitive Design
Integrating a mirrorless design, the NEX-5 is the smallest and lightest interchangeable lens system camera available today. Weighing approximately 229g and measuring 110.8mm × 58.8mm × 38.2mm (W x H x D), the slim and stylish NEX-5 provides both professional and amateur photographers the ideal digital camera to carry with them at all times. Measuring a mere 24.2mm thick , the top-of-line NEX-5 also fits perfectly into pockets or handbags. Offering greater colour variety and choice, the NEX-3 will be available in black, red, silver and white while the NEX-5 will be available in black and silver.
The new α cameras also provide an intuitive user experience with its simplified control layout, featuring a control wheel and two context-sensitive soft keys. The new Graphic User Interface features six clearly labeled icons that can be selected by rotating and then pressing the control wheel to access shoot settings, a user interface common in compact cameras that makes the NEX-3 and NEX-5 perfect for photographers new to extensive manual controls. In addition, built-in shooting tips provide information relevant to the current shooting or mode selection, giving users quick tips on photographic techniques as well as various types of scenes and subjects. A separate Movie button on the α cameras also allow users to record movies quickly without switching between still image and movie modes.
Revolutionary DSLR Features In A Compact Form
Users of the α cameras will soon be able to capture high quality 3D panoramic photos with its new 3D Sweep Panorama mode, which will be available through a firmware update in mid July 2010. Based on the same Sweep Panorama technology used in existing Cyber-shot TX series models, the NEX-3 and NEX-5 can snap realistic 3D panoramic still images that can be displayed on compatible BRAVIA 3D TVs via an optional HDMI cable.
When activated, the Background Defocus Control feature lets photographers intuitively adjust background defocusing and depth of field to their desired level by simply rotating the control wheel, letting users easily control depth of field to make their subjects stand out dramatically from a blurred background. With the new iAuto (Intelligent Auto) mode, the scene recognition function automatically analyzes the scene to determine the correct exposure values and selects the optimum scene for true point-and-shoot simplicity.
Furthermore, the 3-inch Xtra fine LCD monitor can be tilted 80° up and 45° down to allow users to view their subjects and shoot even at awkward angles. The screen features a high 921,600 dot resolution with its 16:9 widescreen display, and integrates TruBlack technology which allows subject details and subtle tonal gradations to be displayed with deep blacks and high contrast, making it easy to focus on subjects accurately.
Other Intelligent Features
In addition to Speed Priority Continuous mode shooting at up to 7fps, the NEX-3 and NEX-5 also feature the Handheld Twilight mode, letting them easily capture impressive, high resolution images in low light conditions without having to use a tripod or flash.
Each camera also sports a dual memory card slot which enables the use of both Memory Stick and SD media. The NEX-3 and NEX-5 are compatible with the latest Memory Stick PRO-HG Duo HX media, enabling the fastest transfer speeds of up to 4 times that of the Memory Stick PRO Duo Mark 2 and maximizing continuous shooting with its large data capacity of up to 32GB. The HX also enhances burst shooting, so consumers can afford to shoot more pictures in one minute without missing any key shots during shooting compared to using any SD Memory Card now available in the market.
Sony and the Environment
Sony is consistently engaged in a review of our manufacturing operations and business practices to ensure products are developed in an environmentally responsible manner. As part of company-wide efforts to recycle valuable resources, a significant portion of the external body of these cameras is made from high-quality recycled polycarbonate .
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